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Showing posts from June, 2015

By Appointment to Her Majesty the Queen

In 2009, 26 year old Vaibhav Bedi sued Hindustan Lever Limited the company that sold the AXE brand of grooming products for men. He claimed that the company had cheated him, caused him mental suffering and caused him significant financial loss, by misleading him about the effectiveness of Axe products. 

Advertisements suggest that  Axe products make men irresistible to women.

Vaibhav failed to attract any girls, even after regularly using Axe products for over seven years. However when his maid beat him with a broom, Vaibhav's patience had run out. All Vaibhav was trying to do, was to impress the maid, by appearing naked in front of her after applying various Axe products. 

Vaibhav Bedi is not alone. Billions of people  are routinely misled. This deception is dignified by calling it creative marketing. It is employed by most big manufacturers and marketeers, with complicity by the media of course who are always ready to make a buck.

Rich, famous, powerful and beautiful, many of them p…