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Showing posts with the label elite

'Chokra' Boys and Coconuts

Historically, it has always been that, a small minority group lands up ruling the majority.  Take the case of Britain's rule over India. With just 40,000 British soldiers and 1600 British Civil Servants, Britain a relatively small island, located 7,000 kms away, ruled the undivided Indian subcontinent of [ 300 million people , enabling it to extract US$45 Trillion of wealth for themselves from India in a mere 173 years (1765 -1938). The British were able to achieve this remarkable feat only because of their employing a large number of Indian soldiers and civil servants. Such Indians, are also known as 'Coconuts' because they are brown on the outside, white on the inside. Indian in looks but British in thinking and attitude. The British understood that Indian education and society was at the centre of India's fabulous prosperity. Thus millennia old Indian education institution of Gurukals that taught a variety of subjects in traditional Indian languag...

You are the product

My nephew Karan and I recently debated over various economic and political matters one evening. I asked him how he was convinced that what he said was correct. He replied that he read and saw it in the media, and therefore they were 'facts'. Foolishly we believe we are consumers and therefore we are being served with facts. Nothing can be further from the truth. ___________________________________ By whatever affiliation, all the major media players are large companies, owned and interlinked with even larger business groups. Like other companies, they sell a product to a market. The market is advertisers - that is, other businesses. The product is audiences. The elitist media decides the basic agenda who and what must be promoted and which others must adapt. So we have major corporations selling their ideas to other businesses. Not surprisingly the picture of the world presented reflects the narrow and biased interests and values of the sellers, which ...