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Maverick Selling of clothes

Overstocked with a large supply of men’s spring and winter coats, 

a clothier in Copenhagen, Denmark, adopted a unique sales 

scheme.  He erected a scaffolding around his store building and 

completely covered it from roof to sidewalk with more than a 

thousand overcoats.  The novel display attracted prospective 

customers in such droves that police were summoned.  Although 

the police ordered the proprietor to remove the display, he 

succeeded in selling all the overcoats, 1936


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